SPUR & JACOBS TRAFFIC STUDY
SOCIAL MEDIA TOOLKIT

Purpose

A study released from SPUR and Jacobs shows that Bay Area traffic commutes would explode without the passage of the Regional Transit Measure. To amplify these findings to reach wider audiences, please use the resources below to share the facts and messaging on social media.

Graphics & Logos

Download and share graphics to your socials. 

Sample Posts

Copy, paste, and adapt any of these. You can pair these captions with the graphics above. Use these hashtags on every post: #YesOnRTM #SavePublicTransit #SaveTransitReduceTraffic
1. Have you seen this?! If Measure RTM doesn’t pass, we’re facing major highway bottlenecks, thousands of dollars in added costs, and increases in carbon dioxide emissions. Vote #YesOnRTM #SavePublicTransit

2. If Measure RTM doesn’t pass, it won’t only affect traffic, it will increase carbon dioxide emission levels, annual transportation costs for displaced riders by the $thousands$, and station access for hundreds of thousands of people. Save public transit. Vote #YesOnRTM

3. We can’t let these devastating consequences happen if Measure RTM doesn’t pass #SavePublicTransit #SaveTransitReduceTraffic

4. If Measure RTM doesn't pass, consequences will extend beyond traffic. It could also mean $3,280 in additional annual transportation costs for displaced riders. Working families trying to make ends meet can't afford this. Vote #YesOnRTM #SaveTransitReduceTraffic

Selfie Video

One of the most effective ways to spread the word is to post a selfie video sharing your support for RTM, voicing the harsh realities if it doesn’t pass, and encouraging others to join the movement! 
Length: No longer than 60 seconds, try to keep it under 30 seconds if you can!
Sample talking points (pick 2 or 3)
1. “A new analysis from SPUR and Jacobs finds that if Measure RTM doesn’t pass, we’re going to face dramatic consequences for drivers and transit riders across the Bay Area.” 
2. “Not only will Bay Bridge and Highway 101 traffic double, we’ll be more on gas, carbon emissions will increase, and hundreds of thousands of people will lose direct station access.” 
3.“Join us and Vote Yes on RTM!”

Hashtags

#YesOnRTM
#SavePublicTransit
#SaveTransitReduceTraffic

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